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INDUSTRY: life sciences, medical devices
Micro Medical Solutions, a leading innovator in medical technology, based in Boston, MA, approached Toplink Design Studio with a critical challenge: their outdated WordPress website was limiting user engagement and failing to reflect their cutting-edge advancements. They needed a streamlined, professional, and user-friendly digital presence to better serve medical professionals, investors, and patients.
Enhance navigation flow through user journey mapping.
Implement a responsive and modern design.
Improve content organization and readability.
Optimize basic SEO structure for better visibility.
Maintain compliance with medical industry standards.
1. User Journey Mapping & UX Improvements
We conducted in-depth research on user behavior, focusing on how medical professionals and stakeholders navigate the site. This allowed us to create a logical, user-friendly flow that enhanced engagement and improved conversions.
2. Content Refinement & SEO Optimization
While the primary content remained the same, we made strategic updates to improve readability and keyword optimization. We refined headings, subheadings, and CTAs to ensure clarity and alignment with industry standards.
3. Figma Wireframes & Client Approval
Before development, we crafted a visual blueprint of the new website layout using Figma. This wireframe covered six redesigned pages and provided a clear structure for the redesign process. Micro Medical Solutions was able to review and provide feedback before final development.
4. Full Website Redesign & Development
We executed the redesign based on the approved wireframes, ensuring a seamless transition from concept to execution.
Toplink Design Studio is a San Diego, California based biotech and biopharma web design, branding, and marketing business. We are fully remote but happy to discuss working with you in person!
