MOONWELL

MOONWELL is a sleep gummy brand that is focused on better sleep. It is a brand brief created by @designerbriefs instagram. They are a wellness company focused on natural health aids. We designed the brand identity based on dreamy softness. We wanted the brand to stand out from the ordinary gummy brands we see in wellness stores, so we incorporated bold branding, and designed the sleeping gummy illustration to be the main icon for this brand.